A Day in the Life of a Logan Photographer and Videographer
Running a photo and video business is a lot more than pressing a shutter. Here is what a typical day actually looks like, from planning to delivery.
A typical day for me mixes planning shoots, working on location with local businesses, capturing photos and video, and editing it all into something clients can use. Every project is different, but the goal is the same: help a business show what it does.
- Days usually start with planning, not shooting
- Most shoots happen at the business itself
- A big share of the work happens after, at the computer
People sometimes picture my job as walking into a business, snapping a few photos and going home. The truth is that a day in the life of a Logan photographer and videographer has a lot more parts than that. I'm Sarah, I run Sarah Rasmussen Productions out of Logan, and this is roughly how a working day goes.
Starting the day with planning
Many days begin at my desk, planning upcoming projects. I look at what each business needs most for its marketing. One client might need new brand photography for a website. Another needs a month of social media content. Someone else needs commercial video footage.
Planning ahead makes sure each shoot captures the visuals that will actually be useful, instead of a pile of nice photos with no clear job.
On location with local businesses
Most shoots take place right at the business. That lets the photos and videos show the real environment where the products or services are made.
During a typical shoot I might capture staff performing services, products being prepared or displayed, the workspace or storefront, and interactions with customers. Those real moments usually become the most authentic marketing visuals a business has.
Capturing both photography and video
More and more businesses need both. Photos tend to go on websites, Google Business listings and marketing materials. Video clips work well for social media posts, promotional content and website introductions.
Capturing both in the same session lets a business build a full library of marketing content in one visit. According to Wyzowl's video marketing statistics, 91% of businesses use video as a marketing tool, and many report increased engagement from it.
If you see someone around Logan photographing a workspace or filming a service in action, it might just be me.
Editing and delivering content
After a shoot, a big part of the work happens behind the computer. I review and edit every photo so the set looks polished and consistent. Video clips get cut into short pieces a business can use for social media or marketing. Once editing is done, everything is delivered to the client, ready to use across their platforms.
Working with businesses across Cache Valley
The most rewarding part of this work is the businesses themselves. Cache Valley is full of entrepreneurs, restaurants, service providers and retailers, and each one has its own story. Photography and video help tell those stories, and every project is a chance to show the work and personality behind a local business.
Every day looks a little different, and that is one of the things I enjoy most. From restaurants and boutiques to contractors and gyms, every business has its own environment worth sharing.
Document your work regularly. Businesses that take photos or videos throughout the year end up with a library they can use for their website, social media and marketing materials, and that makes staying consistent much easier than scrambling for something to post.
Capturing the moments businesses are proud of, and helping them connect with customers through those moments, is what keeps this job interesting every single day.
I run Sarah Rasmussen Productions from Logan and photograph and film restaurants, shops, and brands across Logan and Cache Valley, from short seasonal menu sessions to full brand days.
Want to be on my calendar?
Tell me about your business and what you need, and I'll plan a shoot day around it.
Book a shoot day📞 Call or Text: 435-764-3606
✉️ sarahrasmussenproductions@gmail.com
📍 Serving Northern Utah & Southern Idaho
