A Day in the Life of a Logan Photographer and Videographer
Running a photo and video production business involves much more than just taking pictures. A typical day often includes planning shoots, working with local businesses, capturing content, and editing photos and video for marketing.
A typical day working with businesses in Logan, Utah might include:
• Planning brand photography or commercial video shoots
• Photographing services, products, or workspaces
• Capturing short video clips for social media or websites
• Editing photos and video content for business marketing
Each project is different, but the goal is always the same: help businesses visually communicate what they do.
Starting the Day With Planning
Many days begin with planning upcoming projects.
This often includes reviewing what businesses need most for their marketing. Some clients may need:
new brand photography for their website
social media content
commercial video footage
Planning ahead helps ensure that each shoot captures the visuals that will be most useful for the business.
On Location With Local Businesses
Many shoots take place directly at a business location.
This allows the photos and videos to capture the real environment where services or products are created.
During a typical shoot, content might include:
staff performing services
products being prepared or displayed
the workspace or storefront
interactions with customers
These real moments often create the most authentic marketing visuals.
Capturing Both Photography and Video
Many businesses now benefit from both photography and video content.
Photos are commonly used for:
websites
Google Business listings
marketing materials
Video clips often work well for:
social media posts
promotional content
website introductions
Capturing both formats during the same session allows businesses to build a full library of marketing content.
According to Wyzowl’s video marketing statistics, 91% of businesses use video as a marketing tool, and many report increased engagement.
https://www.wyzowl.com/video-marketing-statistics/
Editing and Delivering Content
After a shoot, a large part of the work happens behind the computer.
Photos are carefully reviewed and edited to ensure they look polished and consistent.
Video clips may also be edited into short pieces that businesses can use for social media or marketing.
Once the editing process is complete, the final content is delivered to the client for use across their marketing platforms.
Working With Businesses Across Cache Valley
One of the most rewarding parts of this work is collaborating with local businesses.
Cache Valley is filled with entrepreneurs, restaurants, service providers, and retailers that all have unique stories.
Photography and video help capture those stories visually.
Every project is an opportunity to show the work and personality behind a local business.
Business Tip: Document Your Work Regularly
One thing many businesses discover is that documenting their work regularly makes marketing much easier.
Taking photos or videos throughout the year helps create a library of content that can be used for:
websites
social media posts
marketing materials
Having a collection of visuals available helps businesses stay consistent with their marketing.
Every day in this work looks a little different, and that’s one of the things I enjoy most about it. From restaurants and boutiques to contractors and gyms, every business has its own environment and story worth sharing.
Capturing those moments through photography and video helps businesses show the work they’re proud of and connect with customers in a meaningful way.
And if you ever see someone around Logan photographing a workspace, filming a service in action, or capturing behind-the-scenes moments, it might just be me doing what I love.
I’m Sarah Rasmussen, the photographer and videographer behind Sarah Rasmussen Productions in Logan, Utah. I work with businesses across Cache Valley, Ogden, Brigham City, Layton, and Southern Idaho to create professional brand photography, commercial photography, and video content that helps businesses present their work clearly and confidently.
📸 Visit Sarah Rasmussen Productions
📞 Call or Text: 435-764-3606
✉️ sarahrasmussenproductions@gmail.com
📍 Serving Northern Utah & Southern Idaho
