10 Photos Every Small Business Should Have
If you only ever get one photo shoot, make sure it covers these ten shots. Together they answer almost every question a new customer has.
Most small businesses need the same core set of photos: a headshot, the storefront, the interior, services in action, products, the team, behind the scenes, details, customers, and a few short videos. Build that library once and marketing gets much easier.
- Headshot, exterior and interior answer "who and where"
- Service, product and detail shots answer "what"
- Team and customer shots answer "what will it feel like"
Strong visuals help customers quickly understand what a business offers. Whether someone finds you on Google, social media or your website, the photos they see shape their first impression. I'm Sarah, a photographer in Logan, and this is the shot list I recommend to almost every small business I work with.
1. A professional headshot
A clear headshot introduces the person behind the business. It is used on your website's About page, your social media profiles, and your Google Business listing. When customers can see who they are working with, the business immediately feels more approachable.
2. Your storefront or exterior
Exterior photos help customers recognize your location when they arrive and show what you look like from the outside. They are used on Google Business listings, websites, and maps and directories, and they help people find you.
3. Interior environment photos
Interior photos show the atmosphere: dining areas in a restaurant, a retail layout, a gym workout space, a salon workspace. Seeing the environment helps customers imagine visiting.
4. Services in action
Photos of services being performed are some of the most valuable marketing images you can have: a stylist cutting hair, a contractor installing materials, a chef preparing food, a trainer coaching a workout. They show customers what the experience will be like.
5. Products or finished work
Clear images of finished results show off the quality of your work: retail items, finished construction projects, styled hair or makeup, plated dishes.
6. Team photos
Photos of staff introduce the people behind the business and make your brand feel personal and welcoming. Use them on team pages, in staff introductions on social media, and in marketing materials.
7. Behind-the-scenes moments
These show how the work actually happens: preparing products, organizing tools, setting up the workspace. They help customers understand your process.
8. Detail shots
Detail photos highlight the small elements that represent your brand: tools or materials, product textures, workspace details. They add visual variety to your marketing.
9. Customer experience photos
Photos of customers enjoying the experience help others imagine themselves there: diners enjoying a meal, shoppers browsing, clients receiving services.
10. Short video clips
Photos are essential, and short videos add another layer: a walkthrough of your space, services in action, a behind-the-scenes moment. According to Wyzowl's video marketing statistics, 91% of businesses use video as a marketing tool, and many report increased engagement from video content.
Sometimes the best marketing simply shows what you do every day.
Build a small library of marketing content. Instead of constantly scrambling for new photos, invest in one well-planned photo and video shoot that covers this list. With a variety of visuals ready to go, you can update your website, social media, Google Business photos and marketing materials for months.
When you have the right collection of photos, marketing gets easier. Instead of searching for something to post, you already have visuals that clearly represent your work.
I run Sarah Rasmussen Productions from Logan and photograph and film restaurants, shops, and brands across Logan and Cache Valley, from short seasonal menu sessions to full brand days.
Want all ten in one session?
Send me a note about your business and I'll turn this list into a shot list for your shoot.
Book my essentials shoot📞 Call or Text: 435-764-3606
✉️ sarahrasmussenproductions@gmail.com
📍 Serving Northern Utah & Southern Idaho
