Why Businesses Need Video in 2026
Video is no longer the extra thing businesses add when they have time. In 2026 it is how most customers first understand what you do. Here is why, in five points.
Video lets customers understand your business in seconds, and Instagram, Facebook and TikTok increasingly prioritize it. It builds trust by showing real moments, and one clip works on social media, your website, ads and your Google listing.
- Show services in action
- Create reels and short videos for social media
- Introduce your team and workspace
I'm Sarah, a photographer and videographer in Logan. As social platforms and search engines lean further into video, businesses that share it regularly reach more customers and explain their services more clearly. For many businesses in Logan, it has become an essential part of marketing.
1. Video helps customers understand you faster
Video communicates quickly. Instead of reading several paragraphs about a service, customers watch a short clip and immediately see how it works, what the environment looks like and what the experience might be like.
That means potential customers can understand your business within seconds.
2. Social platforms prioritize video
Instagram, Facebook and TikTok increasingly promote video. Short videos appear more often in feeds and are more likely to catch attention while people scroll.
Businesses commonly use video for reels, short promotional clips, behind-the-scenes moments and service demonstrations. According to Wyzowl's video marketing statistics, 91% of businesses use video as a marketing tool, and many report increased engagement from video content.
3. Video builds trust
Video shows real moments inside your company: staff performing services, products being made, interactions with customers and the overall environment.
Seeing those moments helps customers feel familiar with you before visiting, and that transparency builds trust.
People love watching video. A short clip can explain your business faster than almost anything else.
4. One clip works everywhere
A single clip can be used across social posts, your website homepage, digital ad campaigns and your Google Business listing.
Because it works in so many places, video is one of the most versatile marketing tools you can have.
5. Short clips are often the most effective
Many businesses assume video production has to be complex. In practice, videos of 10 to 30 seconds can show a service in action, a finished product or a quick introduction to the business.
Short clips like these are ideal for social media and online marketing.
Start by filming the work you already do. The easiest way into video is documenting what already happens: a service being performed, a product being prepared, a quick look at your workspace. Do it every week and you will build a library of video that supports your marketing for the rest of the year.
Marketing trends change, but one thing is clear: people love watching video. A short clip of your services, your space or the experience you provide can communicate more in seconds than most other marketing. If you are planning your marketing for the coming years, video is one of the best places to start.
I'm Sarah Rasmussen, and Sarah Rasmussen Productions is the commercial photo and video business I run from Logan for restaurants, shops, service businesses and brands across Logan, Cache Valley, Ogden, Brigham City, Layton and Southern Idaho.
Is 2026 the year you add video?
Tell me what you do and where your customers find you, and I will suggest the first three videos worth making.
Start with video📞 Call or Text: 435-764-3606
✉️ sarahrasmussenproductions@gmail.com
📍 Serving Northern Utah & Southern Idaho
